Website Scroll Depth: Why Visitors Stop and How to Fix It
Jack Gardner·
July 3, 2026
Conversion & Growth Strategy
Turn website visitors into customers with proven strategies for improving conversions, reducing friction, and optimizing the user journey from landing page to sign-up or purchase.
9 articles
Website Social Proof Design: 5 Patterns That Build Trust
Learn how to design testimonials, logo bars, and trust signals that actually convert. Specific placement rules, format comparisons, and a 5-minute audit for startup founders.
Jack Gardner·
June 16, 2026
Landing Page Section Order: What Goes Where and Why
Most startup landing pages have the right sections in the wrong order. Here's the conversion-optimized sequence for structuring your page from hero to final CTA, backed by scroll-depth research and UX data.
Jack Gardner·
June 12, 2026
How polis.sh Doubled Landing Page CTR to 9.23%
A design-led CRO case study showing how polis.sh increased its landing page click-through rate from 4.62% to 9.23% through five specific design changes. No new traffic, no ad spend, just better design.
Jack Gardner·
May 25, 2026
Website Bounce Rate: What It Means and How to Fix It
Your website bounce rate tells you how many visitors leave without engaging. Learn what a good bounce rate looks like, why design is the #1 controllable factor, and how to diagnose and fix the problems driving visitors away.
Jack Gardner·
April 2, 2026
CTA Button Design: 7 Fixes That Actually Lift Conversions
Most startup websites waste their highest-leverage conversion element. Learn 7 data-backed CTA button design fixes for color, copy, placement, size, and hierarchy you can implement without a designer.
Jack Gardner·
March 31, 2026
Website Form Design: 7 Fixes That Reduce Signup Friction
Most form abandonment is caused by design friction, not disinterest. Learn 7 data-backed website form design fixes that reduce signup friction and increase conversions for startup founders.
Jack Gardner·
March 17, 2026
SaaS Pricing Page Design: The 8-Point Critique Checklist
Your SaaS pricing page converts at 3.8% while optimized pages hit 11.6%. Use this scored 8-point critique checklist to diagnose design friction, fix CTA hierarchy, and stop losing signups to layout mistakes.
Jack Gardner·
March 9, 2026
Website Trust Signals: Why Visitors Don't Believe Your Site
75% of users judge credibility by design alone. Learn the 5 trust signal categories, a self-audit scorecard, and specific fixes to make your website look trustworthy without a redesign.
Jack Gardner·
March 1, 2026