Website Image Selection: Why Startup Photos Look Generic
Jack Gardner·
March 27, 2026
Design & UX Fundamentals
Learn the core principles of effective web design, user experience, and visual hierarchy that turn visitors into customers. From color theory to layout patterns, master the foundations of designer-grade websites.
7 articles
Website Accessibility Checklist for Startups
A practical 8-point website accessibility checklist for startup founders. Learn WCAG compliance basics, avoid ADA lawsuits, and fix the design mistakes that exclude 16% of your potential customers.
Jack Gardner·
March 23, 2026
Website Whitespace Design: Why Crowded Layouts Lose Visitors
Whitespace is the difference between a startup website that converts and one that feels cheap. Learn specific spacing rules, conversion data, and a 10-minute audit to fix crowded layouts.
Jack Gardner·
March 19, 2026
SaaS Landing Page Examples: Design Teardowns That Convert
Scored teardowns of top SaaS landing pages from Linear, Stripe, and Vercel. Learn the 5 design patterns that separate high-converting startup websites from the rest.
Jack Gardner·
March 16, 2026
Why AI Website Builders Produce Generic Designs
AI website builders ship fast but produce cookie-cutter sites. Learn the 5 tell-tale signs your AI-built site looks generic and the highest-impact fixes you can make today.
Jack Gardner·
March 12, 2026
Website Color Psychology: How Colors Cost You Conversions
73% of founders pick website colors by personal preference. Learn how color psychology, contrast, and accessibility actually affect your conversion rate, and how to fix your palette without a designer.
Jack Gardner·
March 4, 2026
Website Typography Mistakes That Make Your Site Look Cheap
Typography is the invisible reason your website looks unprofessional. Learn the 5 most common website typography mistakes non-designers make, how to audit your fonts in 15 minutes, and what font size, line height, and pairings actually convert.
Jack Gardner·
March 2, 2026